The Ontario-based Great Lakes Tour (GLT), a developmental tour for professional and amateur golfers, has entered into an agreement with golf club operator GolfNorth. It will shape the look of the tour and the tournament locations used for 2016, their 15th season of operation.
The new GolfNorth Series will take the place of the previous agenda of single day events the Great Lakes Tour has been known for.
The new series of eighteen-hole tournaments will be played exclusively over seven of the thirty golf course properties that the Conestogo-based GolfNorth owns or operates. In 2016 those courses will include Grey Silo GC, Batteaux Creek GC, Oliver’s Nest GC, Mystic GC, Rebel Creek GC, Foxwood CC and the GolfNorth Headquarters, Conestoga G&CC.
Great Lakes Tour President Jim Kenesky was overjoyed that they had reached an agreement with GolfNorth, recognizing the synergies between the two parties and their common bond of a progressive approach in the current marketplace. “This is a great relationship for both parties,” said the PGA of Canada professional. “GolfNorth has some great facilities under their umbrella which are located in hotbed communities for golf. We have had some events with GolfNorth in the past and our experiences have been wonderful.”
While Kenesky and business partner Colin Murray recently made noise in becoming majority owners in the Great Lakes Tour, Golf North has been no slouch of late themselves. The multi-course operator not only recently added three properties to their fold but they also revealed plans for the revitalization of the iconic Highland Links and Keltic Lodge in Nova Scotia.
“It is an exciting time for us at GolfNorth,” Vice President of GolfNorth Properties Mike Turner stated in a release. “From the recent acquisitions, to forging partnerships like the one with the Great Lakes Tour. We both have the common goals of promoting the game and our brands, and I look forward to seeing where this can go.”
Both parties have agreed to a one-year relationship but say they are open to a longer agreement if thing work out as hoped.
Members of the Great Lakes Tour will have access to the new GolfNorth Series. In addition there will be a GolfNorth Point race that will award tour leaders with access and paid entry fees to the new quebec-based Circuit Canada Pro Tour (CCPT). The Great Lakes Tour has a working agreement with the CCPT.
Additional benefits of the new GLT and GolfNorth agreement will see members of the tour receive discounted access to the GolfNorth properties and the course operator will be contributing to the purses of their branded series based on memberships sold.
It is some of these benefits that pleases Kenesky as he looks ahead to a big season for their tour. “We wanted to create a program that was equally beneficial. With our relationship with the Circuit Canada Pro Tour in Quebec, we expect to see an increase of interest in our memberships. However, we felt that our one-day events needed a boost to allow larger fields and more exposure to GolfNorth Properties.” He continued, “We expect to mutually promote each other through our communications and the goal is to have the most attractive fields possible so we can showcase the GolfNorth product.”
The Great Lakes Tour kicks off for 2016 on April 28th. The schedule is below.